Marcel Boussac has remained legendary for his intuitive and creative genius. The son of a clothing manufacturer, he showed exceptional commercial vision, establishing his eponymous brand in 1934. An essential figure of the French entrepreneurial landscape, he was an icon of the textile industry in the 1950s and truly revolutionized French fabric.
Expertise, innovation and anticipation of the market made up his triple winning formula. Extremely meticulous, Marcel Boussac refused to compromise on quality and constantly invested in high-performance equipment. With an exacting technique and new patterns for a younger clientele, he had exceptional success right up to the 1960s.